Categories
Library Issues Twitter

Proactive reference

I’ve been doing a lot of thinking lately about something I’m calling “proactive reference.” The way I’m thinking about it, proactive reference is the monitoring of the real-time web (Twitter, Friendfeed, Seesmic, etc) by librarians who answer questions relating to their area or specialty, whether subject or geographically based. Public librarians who answer questions by searching for mentions of their city, county, or library, and Academic libraries who monitor for mentions of their university are two examples, but are many more possibilities.

I’m doing a bit of it now, just to see how effective it is at marketing the library’s services and such. Is anyone else out there actively monitoring these communication channels right now? My instinct is that this is going to be a HUGE market in a very short time, and that libraries should dive in fast and get used to it.

Categories
Personal Podcasts Technology

InfoLink Tech is IT Day 2009

On Thursday, I’ll be speaking on the campus of Rutgers in New Brunswick, NJ for InfoLink’s 6th Annual Tech is IT day. I was asked to talk about podcasts and videocasts, and given two and a half hours total to try and educate people about practical how-to stuff about both.

This will be the first speaking gig where I’m going to try and do the trip with my Hackintosh (a Dell Mini 9 running OSX). I’ve tested the video-out, and aside from a minor glitch it works well. Keynote runs well on it, and I’m curious how it will hold up displaying Keynote and recording audio at the same time, but we’ll see!

As long as the recording holds out, I’ll post my talk, along with slides and such, next week. If you’re going to be at Tech is IT day, make sure you say hi!

Categories
Legal Issues Library Issues Technology

Copyright Clearance Center = FAIL

Sometimes, it’s just nice to laugh at industries that are desperately attempting to hang on to their relevancy in a changing world. Exhibit A for today is the Copyright Clearance Center, and their interesting attempt to educate users about copyright via their Copyright Basics video. Let’s examine the ways in which CCC fails at modern web usage.

First: here’s the opening screen of the video

cccfail

I think that’s enough said, yes? Among the nearly-unreadable text is the prohibition to “distribute copies of the Program to persons outside your company, or post copies of the Program on any public website (including any video sharing or social networking site).”  Yep, that’s the CCC…all about education. Wouldn’t want those non-paying people to easily get your content that explains why they should pay for your content. 

Second: To get a copy of the video to use internally, on a non-public server that is limited to only your employees, you have to fill out a form on this page. Or, you know, just look at the page source:

cccpagesource

Where the FLV file is handily linked for anyone who might want to use it. 

If ever there was a direct example of how the modern web breaks copyright, the CCC just gave it to us. The answer, of course, isn’t to ignore the de facto standards for the distribution of video on the web, to limit the ability to share and distribute content, and to generally treat people who want to use your content like criminals. The way to make yourself valuable and heard is to share what you make as widely as you possibly can…something that the CCC can’t bring itself to do. It’s really hard to participate in the modern conversation when your very business model is tied to archaic and irrelevant legalese.

Categories
ALA BIGWIG Technology

BIGWIG Social Software Showcase 2009

It’s hard to believe that it’s already time to start the planning for the BIGWIG Social Software Showcase 2009, but indeed it is! We’re going to be swapping up the format just a little bit this year, but the thing that isn’t changing is that we want the library community to tell us what they want to hear about. For those who may not have attended the SSS over the last couple of years, here’s how it works:

Step 1: We put out an open call for topics to the library world. You tell us the topics you want to hear more about.

Step 2: We find experts on those topics who are willing to participate in the Showcase.

Step 3: Those experts prepare a web-based presentation on their topic, and put it up sometime before ALA Annual 2009.

Step 4: At Annual 2009, those same experts will attend the Showcase and will discuss their topic, answer questions, tapdance, and otherwise entertain and educate. The format is slightly different every year, but the Showcase at Annual 2009 will be fun, educational, frantic, interesting, and guaranteed different than any program you’ve ever attended at an ALA Conference.

Step 5: After ALA, the conversation will continue online, on YourBIGWIG and other places.

Come join us for one of the most interesting presentations you’ll ever see, and more importantly, help us put it together! The “social” in “Social Software Showcase” isn’t just about the tools, but about the process as well. Be a part!

Categories
Books Digital Culture Media Personal Technology

CluetrainPlus10 – Thesis 17

Companies that assume online markets are the same markets that used to watch their ads on television are kidding themselves.

As many will probably say about The Cluetrain Manifesto, it’s almost scary how precient it was. To put it into perspective, when the authors were writing Cluetrain, Google had less than a dozen employees and has just moved out of a garage. The word “blog” had yet to be used to describe a chronological website. Napster hadn’t shattered the media industry yet. And statistics put the number of people on the Internet at just about 150 million, or around 10% of the current number.

Christopher Locke, Rick Levine, Doc Searls, and David Weinberger put together an amazing set of principles that are even more relevant today than they were 10 years ago.  The sad part about Thesis 17, in particular, is that companies haven’t yet learned this lesson. Some of them are trying, with standouts like Zappos. But far too many companies are failing to see the benefits of participatory marketing and extreme customer service.

The market is no longer passive. Almost no one under the age of 35 these days interacts with products in the way the older generation did…we expect to be involved in our consumption, connected to it. We ask friends, we poll our social networks, we take recommendations of the people we know very seriously. We have to love both the object and the process or we just don’t buy. And loving means becoming involved, knowing more, interacting with the makers, asking questions, and otherwise being active.

We want a relationship with our products, and producers who try to feed us advertising may be ok short-term, but the days of the passive are over. The new market is fragmented and participatory, and content producers will have to adjust or die. Making a better product isn’t enough. The companies that will thrive in the coming years are the ones that understand and cultivate the one-to-one relationships with their customers and their potential customers.

This post is a part of the larger CluetrainPlus10 project. Follow other reflections on the Cluetrain there!

Categories
ALA Books Media Personal Technology

Kindle 2 on Techsource

Just a note for those that might have missed it…I’m one part of a three part post over at TechSource on the Kindle 2 and libraries. I’m pointing it out mainly because of the fact that I did the very first, I think, video for TechSource, showing off the Kindle 2’s Text-to-Speech feature. Go take a look, and let me know how you think it came out.

Categories
Media Personal

New TV?

I asked on Twitter, but thought I’d ping the brains of all 3 of the people that read me here. I’m shortly in the market for a new TV, finally upgrading to HDTV after our 37″ Toshiba of a decade or so is losing it’s picture.

So: who’s bought an LCD HDTV in the last few months that they really like, and WHERE did you buy it? I’ve gotten two recommendations for the Vizio 42″ LCD, but so far I’ve only found it for sale at one place online, Target. Love to find it somewhere with free shipping…

So: What TV do you have that you love, and where did you procure it? Under $1000, please, and 40-42 inch or so LCD. 1080p preferred, but 720 acceptable if there’s a cost/savings analysis there that makes sense.

Categories
Personal

Joss Whedon on Humanism

I felt exactly the way that Joss did during Obama’s Inauguration…it was a historic moment for the President of the United States to recognize the huge numbers of people in the country that are not religious.

Categories
Personal Technology

Gmail hack

Not sure how many people know about this gmail hack, but it’s come in handy for me recently, so I thought I’d throw it out. Suppose you have an account on a service like Twitter, but now need to sign up for a different username, or just want one account for business and one for personal use. Twitter (and other services) won’t let you use an email that is already in their system to sign up for a new account.

Here’s where the gmail hack comes in. Gmail has one feature and one bug that allows you go get around having to have a secondary email address. The first is that Gmail allows you to create an infinite number of + aliases for your gmail account, in the format:

griffey+TEXTHERE@gmail.com

You can use any text at all after the plus sign, and gmail will ignore it completely for the purposes of delivering the email to you, but WILL let you filter and search on it. So I could set up a second twitter account called fakegriffey, and give it the email address griffey+fakegriffey@gmail.com, and Twitter will let me, since that isnt in their database. Gmail will happily deliver it to my griffey@gmail account, and all is well.

The other hack is that Gmail completely ignores periods in any account name for delivering email. griffey is the same as gri.ffey is the same as griff.ey is the same as g.r.i.f.f.e.y. By giving Twitter some variation, you can get around their email limit and still keep your email organized.

Hope this is useful to anyone who didn’t know about it!

Categories
Digital Culture Media Music

Wisdom from Reznor

Trent Reznor, of Nine Inch Nails, recently said this in a Wired interview:

“I’ve said it before and I’ll say it again: I don’t think music should be free,” Reznor says. “But the climate is such that it’s impossible for me to change that, because the record labels have established a sense of mistrust. So everything we’ve tried to do has been from the point of view of, ‘What would I want if I were a fan? How would I want to be treated?’ Now let’s work back from that. Let’s find a way for that to make sense and monetize it.”

How’s that for a customer service mantra? Try that for your library: What would you want, if you were a patron? How would you want to be treated? Work back from that, find a way for that to make sense.