Digital Culture

Google University

Google launched a new “platform” page today, with Google University. Some of the interesting things about it: this is the first time that I’ve seen Google launch a page that simply collects their services for a certain demographic without adding any new services and this is the first time that someone can simply sign up for a Gmail account without and invite or a cell phone (although it does appear that the secondary account has to be from a .edu). Even more interesting to me is the order in which they’ve decided to present their services: all of the communication services (Gmail and Google Talk) first, mobile search (Google SMS, which rocks my face off), maps, and only then do we get down to Google Scholar, the only real search system of the bunch.

It says a lot about Google’s growth that they present a search engine 5th.

One reply on “Google University”

4INFO (shortcode 44636) has a similar text message offering, but provides a few services that Google does not: sports scores (“packers” “nfl”), fantasy stats (“joe crede” “priest holmes”), flight times (“swa san jose san diego”) and a beta version of mobile download search. All these services can be accessed via sms (44636), wap ( ), or email to

Why 4INFO instead of Google?
“When asked recently for the address of a trendy downtown Manhattan club called Butter, both 4Info and Yahoo! located it on the first try. But Google sent back results better suited to baking.”
– Wendy Widman, 8/3/2005

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