A little note about the title of my blog: it’s from the newest book by William Gibson. The book itself deals with branding and the saturation of symbols that we all just look past if we notice at all. The main character has an allergy of sorts to brand iconography…the Nike swoosh, golden arches….these marketing devices literall make her ill. Really a clever book thus far…very different from some of his other works. It’s more “near” than “future”….but the title jumped out at me. That’s what I think most intelligent people are trained to do…see patterns where others don’t. It’s something that I’m going to work on improving and formulating a bit more as the blog goes on.