Digital Culture

Pattern Recognition: the book and the blog

A little note about the title of my blog: it’s from the newest book by William Gibson. The book itself deals with branding and the saturation of symbols that we all just look past if we notice at all. The main character has an allergy of sorts to brand iconography…the Nike swoosh, golden arches….these marketing devices literall make her ill. Really a clever book thus far…very different from some of his other works. It’s more “near” than “future”….but the title jumped out at me. That’s what I think most intelligent people are trained to do…see patterns where others don’t. It’s something that I’m going to work on improving and formulating a bit more as the blog goes on.

By griffey

Jason Griffey is the Director of Strategic Initiatives at NISO, where he works to identify new areas of the information ecosystem where standards expertise is useful and needed. Prior to joining NISO in 2019, Jason ran his own technology consulting company for libraries, has been both an Affiliate at metaLAB and a Fellow and Affiliate at the Berkman Klein Center for Internet & Society at Harvard University, and was an academic librarian in roles ranging from reference and instruction to Head of IT at the University of TN at Chattanooga.

Jason has written extensively on technology and libraries, including multiple books and a series of full-periodical issues on technology topics, most recently AI & Machine Learning in Libraries and Library Spaces and Smart Buildings: Technology, Metrics, and Iterative Design from 2018. His newest book, co-authored with Jeffery Pomerantz, will be published by MIT Press in 2024.

He has spoken internationally on topics such as artificial intelligence & machine learning, the future of technology and libraries, decentralization and the Blockchain, privacy, copyright, and intellectual property. A full list of his publications and presentations can be found on his CV.
He is one of eight winners of the Knight Foundation News Challenge for Libraries for the Measure the Future project (, an open hardware project designed to provide actionable use metrics for library spaces. He is also the creator and director of The LibraryBox Project (, an open source portable digital file distribution system.

Jason can be stalked obsessively online, and spends his free time with his daughter Eliza, reading, obsessing over gadgets, and preparing for the inevitable zombie uprising.

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