No sooner do I mentioned the thinking I’ve been doing about Proactive Reference, and Google throws all my thinking into a tailspin. Just a few days ago, Google announced a brand new product, called Google Wave. So what is Google Wave? It’s not easy to grok at first glance, but a the elevator pitch might be: Communication for the 21st Century. It takes the most popular communication formats (email, IM, Txt) and mashes them together with the new, real-time web (Twitter, Friendfeed, etc) and you get something that is greater than both parts.
There’s a TON to say about this, and at first blush I’m going to bet that it’s the biggest revolution in communication online since the invention of email. It’s both a platform and protocol, and will push existing thought-leaders like Twitter to open up in ways they might not be ready for.
Here’s a video of the launch preview…I’m trying hard not to gush about the possibilities. Look for much, much more on this from me over the next few weeks.