No sooner do I mentioned the thinking I’ve been doing about Proactive Reference, and Google throws all my thinking into a tailspin. Just a few days ago, Google announced a brand new product, called Google Wave. So what is Google Wave? It’s not easy to grok at first glance, but a the elevator pitch might be: Communication for the 21st Century. It takes the most popular communication formats (email, IM, Txt) and mashes them together with the new, real-time web (Twitter, Friendfeed, etc) and you get something that is greater than both parts.
There’s a TON to say about this, and at first blush I’m going to bet that it’s the biggest revolution in communication online since the invention of email. It’s both a platform and protocol, and will push existing thought-leaders like Twitter to open up in ways they might not be ready for.
Here’s a video of the launch preview…I’m trying hard not to gush about the possibilities. Look for much, much more on this from me over the next few weeks.
One reply on “Catching the Wave”
[…] (like Google Docs) and more. My gut instinct is to agree with Jason Griffey when he says “itâ€™s the biggest revolution in communication online since the invention of email.” I think the implications and possibilities of this technology are astounding. But what […]