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Apple Technology

The Reason for the iPad Mini

From: The Reason for the iPad Mini – Main – iamconcise.com.

The Reason for the iPad Mini - Main - iamconcise.com

Really great analysis about why, come October, we’re likely to see a smaller-form factor iPad from Apple. The current betting pool looks like it will be a 7.8 inch screen, and given this chart, you can be sure it’s going to fill in that lower-end range for Apple.

My guess? They will probably have an 8GB version that starts at $199, and extends to the $350 or so range at a range of storage sizes. I’m curious what that means for the iPod Touch, long-term…but for now, I think they will likely just maintain the line. If anything, it might put a bit of downward pressure on the Touch price. I can see Apple dropping the lowest spec Touch down to $99, and the going up from there.

Apple is very, very good at taking the oxygen out of a market.

By griffey

Jason Griffey is the Director of Strategic Initiatives at NISO, where he works to identify new areas of the information ecosystem where standards expertise is useful and needed. Prior to joining NISO in 2019, Jason ran his own technology consulting company for libraries, has been both an Affiliate at metaLAB and a Fellow and Affiliate at the Berkman Klein Center for Internet & Society at Harvard University, and was an academic librarian in roles ranging from reference and instruction to Head of IT at the University of TN at Chattanooga.

Jason has written extensively on technology and libraries, including multiple books and a series of full-periodical issues on technology topics, most recently AI & Machine Learning in Libraries and Library Spaces and Smart Buildings: Technology, Metrics, and Iterative Design from 2018. His newest book, co-authored with Jeffery Pomerantz, will be published by MIT Press in 2024.

He has spoken internationally on topics such as artificial intelligence & machine learning, the future of technology and libraries, decentralization and the Blockchain, privacy, copyright, and intellectual property. A full list of his publications and presentations can be found on his CV.
He is one of eight winners of the Knight Foundation News Challenge for Libraries for the Measure the Future project (http://measurethefuture.net), an open hardware project designed to provide actionable use metrics for library spaces. He is also the creator and director of The LibraryBox Project (http://librarybox.us), an open source portable digital file distribution system.

Jason can be stalked obsessively online, and spends his free time with his daughter Eliza, reading, obsessing over gadgets, and preparing for the inevitable zombie uprising.

One reply on “The Reason for the iPad Mini”

Somewhere, deep, in the bowels of Apple, there’s probably a chart that looks like that (except prettier). And there’s probably someone there who comes into work everything morning, just burning about the fact that the 64GB unlocked iPod 4S isn’t selling for $500 and the 8GB iPod Touch isn’t selling for $250—think about all the money they’re leaving on the table!

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