I’m feeling more and more like the library equivalent of John Gruber these days.
“We have not changed our developer terms or guidelines,” Apple spokesperson, Trudy Muller, told The Loop. “We are now requiring that if an app offers customers the ability to purchase books outside of the app, that the same option is also available to customers from within the app with in-app purchase.”
This is a change from previous Apple requirements, and will require existing apps to make changes to the way they behave. It also puts Amazon, B&N, and other retailers far more under Apple’s thumb in regards to pricing and profitability. More than anything, it puts them in a confrontational position with other retailers, instead of being simply a competitor. It will be very interesting to see how this shakes out.
There has been general alarm this morning on the Twitter and in the blogosphere that Apple is going to start killing off non-iBook eBook stores. Phil Bradley blogged about the New York Times article on the rejection of the Sony eReader app by Apple, saying:
Well, this is an interesting development. Sony have had their iPhone application rejected by Apple. Moreover, they’ve been told that they can no longer sell content, like e-books, within their apps, or let customers have access to purchases they have made outside the App Store.
That is what the NYT article says as well:
The company has told some applications developers, including Sony, that they can no longer sell content, like e-books, within their apps, or let customers have access to purchases they have made outside the App Store.
But if you read the next two lines:
Apple rejected Sony’s iPhone application, which would have let people buy and read e-books bought from the Sony Reader Store.
Apple told Sony that from now on, all in-app purchases would have to go through Apple, said Steve Haber, president of Sony’s digital reading division.
Notice that Steve Haber did NOT say that non-in-app purchases were disallowed. I can’t tell from the sloppy reporting if that second clause actually came from the Sony interview, or from other sources. So here’s the deal: Apple has never allowed in-app purchases that bypassed Apple. It’s the reason that when you are in the Kindle app, and you go to buy a book, it pushes you out of the app and over to Safari and the Amazon website.
There seems to be no indication that the Kindle app is in jeopardy…Phil’s headline notwithstanding. It works exactly the way that Apple has told people it wants apps to work, and if Sony submitted an app that didn’t follow the rules, they knew good and well it would get rejected.
There is another explanation…Apple might be warning app developers behind the scenes that things are going to be changing. Tomorrow marks the announcement of The Daily, Rupert Murdoch’s new experimental tablet-only newspaper. With it is expected to come a new method for in-app subscriptions, which might signal the availability of a new infrastructure for app developers to take advantage of (and for Apple to force the use of).
But for now, this story is nothing but poor reporting on the NYT’s part, combined with a bit of over-excitability on the part of librarians. Amazon’s Kindle app, along with the literally thousands of other apps that rely on web-based purchasing and then web-based updating, isn’t going anywhere. Apple would have many, many, many more problems than Amazon if they just eliminated outside purchases wholesale.