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Amazon, Zappos, and Libraries

So yesterday brought the news that Amazon acquired Zappos. For those not familiar, Zappos is a company that sells shoes (primarily, although they now sell other things) and is known for its nearly insane customer service. Seriously, they will do just about anything they can to make sure you’re happy, and are responsible for crazy customer service stories. This story about Zappos sending a woman flowers is maybe my favorite customer service story of all time. My other favorite thing about them is their “Pay new employee to quit” program.

As a result of the acquisition, Amazon CEO Jeff Bezos released this youtube video

Take a minute, and watch the video…it’s worth it.

So Jeff explains a bit about the deal, and why Zappos and Amazon are a good match. According to Jeff, he only knows these things:

  • Obsess over customers
  • Invent
  • Think Long Term
  • It’s Always Day 1

Why do I mention this on what is ostensibly a blog about library science stuff? Because I feel strongly that our future isn’t in content, really…it’s in services. No one does service better than Zappos. If we take Zappos customer service strategy (do anything to make the customer happy) and the four things that Jeff Bezos knows about running a company, how could we change libraries for the better? What can we do to be the Zappos of information?

By griffey

Jason Griffey is the Director of Strategic Initiatives at NISO, where he works to identify new areas of the information ecosystem where standards expertise is useful and needed. Prior to joining NISO in 2019, Jason ran his own technology consulting company for libraries, has been both an Affiliate at metaLAB and a Fellow and Affiliate at the Berkman Klein Center for Internet & Society at Harvard University, and was an academic librarian in roles ranging from reference and instruction to Head of IT at the University of TN at Chattanooga.

Jason has written extensively on technology and libraries, including multiple books and a series of full-periodical issues on technology topics, most recently AI & Machine Learning in Libraries and Library Spaces and Smart Buildings: Technology, Metrics, and Iterative Design from 2018. His newest book, co-authored with Jeffery Pomerantz, will be published by MIT Press in 2024.

He has spoken internationally on topics such as artificial intelligence & machine learning, the future of technology and libraries, decentralization and the Blockchain, privacy, copyright, and intellectual property. A full list of his publications and presentations can be found on his CV.
He is one of eight winners of the Knight Foundation News Challenge for Libraries for the Measure the Future project (http://measurethefuture.net), an open hardware project designed to provide actionable use metrics for library spaces. He is also the creator and director of The LibraryBox Project (http://librarybox.us), an open source portable digital file distribution system.

Jason can be stalked obsessively online, and spends his free time with his daughter Eliza, reading, obsessing over gadgets, and preparing for the inevitable zombie uprising.

3 replies on “Amazon, Zappos, and Libraries”

Good points – and someone wrote a pretty good article about applying the zappos model to libraries in a recent issue of college & research library news – check it out. This is also why I blog at Designing Better Libraries – to identify ways libraries can improve service and the overall library user experience (it’s about more than just customer service) – and to reflect on how we can integrate some of these design practices.

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