Prediction: This won’t end well.
What initially appears to be a normal pair of sunglasses turns out to be Spectacles, the first hardware product from Snap Inc., as the firm has been newly christened (Spiegel is refreshing the company name because its offerings now go beyond the Snapchat app). When you slip Spectacles on and tap a button near the hinge, it records up to 10 seconds of video from your first-person vantage. Each new tap records another clip.
Source: Snapchat Releases First Hardware Product, Spectacles – WSJ