I’ve been doing a lot of thinking lately about something I’m calling “proactive reference.” The way I’m thinking about it, proactive reference is the monitoring of the real-time web (Twitter, Friendfeed, Seesmic, etc) by librarians who answer questions relating to their area or specialty, whether subject or geographically based. Public librarians who answer questions by searching for mentions of their city, county, or library, and Academic libraries who monitor for mentions of their university are two examples, but are many more possibilities.
I’m doing a bit of it now, just to see how effective it is at marketing the library’s services and such. Is anyone else out there actively monitoring these communication channels right now? My instinct is that this is going to be a HUGE market in a very short time, and that libraries should dive in fast and get used to it.