Lee Ranie, Pew Internet Project
Talking about the experience of being blogged…pulled quotes from Writings of the Loud Librarian.
Hallmarks of the New Digital Ecosystem
- Complexity of the digital ecosystem in the typical home. Internet to tv to audio system to computer to storage to….
- The Internet, esp. broadband, is at the center of the revolution. The most important thing about broadband is that broadband users are creators.
- New gadgets allow people to enjoy media, gather information, and be always on, anywhere.
- Ordinary citizens have a chance to be publishers, movie makers, song creators, etc. Research is showing that young internet users don’t think of themselves as “blogging”…they are just using X tool.
- All of the content creators have an audience. (BN: Long tail)
- Americans are customizing their internet experience via 2.0 tools
9 user groups
- Omnivores – 8% of population: More information gadgets, use voraciously
- Connectors – 7% of popl. : More females than males
- Lackluster Veterans – 8% of pop: frequent users, more males,
- Productivity Enhancers – 8%: 40ish, like how tech helps them DO
- Mobile Centrics: 10% – Love their cell phone. But not early adopters.
- Connected but Hassled: 10% – High level of connectivity, cell phone, but they dont like it.
- Inexperienced experimenters: 8% – Will occasionally take advantage of tech, but will sometimes try something
- Light but satisfied: 15% – fine with what they have, don’t need any more. Mid 50s. Tech is not central to their lives.
- Indifferents: 11% – I don’t like this stuff. Proudly disassociated from tech.
- Off the network: 15% – don’t have cellphone, not on the net, nada.
Lots of interesting numbers, but this is more or less the talk Lee gave at Computers in Libraries. Not a terrible thing (most of the people here hadn’t heard it before), but not a lot of meat in the talk for those who attended CiL.
