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Digital Culture

Mechanical Turk

Amazon just put out a really interesting new feature that they are calling the Amazon Mechanical Turk. It’s named after a famous fake mechanical man from the 1800’s that played chess against (and defeated!) both Benjamin Franklin and Napolean Bonaparte.

Basically, they are leveraging the fact that humans are the best pattern recognition machines coming or going, and are paying small amounts for identification of object that computers just have a hard time with. Show a computer two pictures, and ask “Which one is the better picture of this Starbucks?” and you’ll be waiting a long time…whereas, a human can do that in less than a second. This gives Amazon the ability to create large amounts of metadata that they can then leverage in other ways.

All in all, it’s brilliant. The execution is somewhat clumsy, but it’s a different attempt at capturing distributed information generation (ie wikipedia et al). I adore their tagline though: “Artificial artificial intelligence” 🙂

By griffey

Jason Griffey was most recently the Director of Strategic Initiatives at NISO, where he worked to identify new areas of the information ecosystem where standards expertise was useful and needed. Prior to joining NISO in 2019, Jason ran his own technology consulting company for libraries, has been both an Affiliate at metaLAB and a Fellow and Affiliate at the Berkman Klein Center for Internet & Society at Harvard University, and was an academic librarian in roles ranging from reference and instruction to Head of Library IT and a tenured professor at the University of TN at Chattanooga.

Jason has written extensively on technology and libraries, including multiple books and a series of full-periodical issues on technology topics, most recently a chapter in Library 2035 - Imagining the Next Generation of Libraries by Rowman & Littlefield. His latest full-length work Standards - Essential Knowledge, co-authored with Jeffery Pomerantz, was published by MIT Press in March 2025.

He has spoken internationally on topics such as artificial intelligence & machine learning, the future of technology and libraries, decentralization and the Blockchain, privacy, copyright, and intellectual property. A full list of his publications and presentations can be found on his CV.
He is one of eight winners of the Knight Foundation News Challenge for Libraries for the Measure the Future project (http://measurethefuture.net), an open hardware project designed to provide actionable use metrics for library spaces. He is also the creator and director of The LibraryBox Project (http://librarybox.us), an open source portable digital file distribution system.

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