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97% of web traffic from tablets is from iPad

New Comscore numbers out, and as expected the iPad is the vast majority of online traffic for tablets:

" In August 2011, iPads delivered 97.2 percent of all tablet traffic in the U.S. iPads have also begun to account for a higher share of Internet traffic than iPhones (46.8 percent vs. 42.6 percent of all iOS device traffic)."

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Smartphones and Tablets Drive Nearly 7 Percent of Total U.S. Digital Traffic – comScore, Inc
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released the report Digital Omnivores: How Tablets, Smartphones and Connected Devices are Changing U.S. Digital Media Cons…

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By griffey

Jason Griffey is the Director of Strategic Initiatives at NISO, where he works to identify new areas of the information ecosystem where standards expertise is useful and needed. Prior to joining NISO in 2019, Jason ran his own technology consulting company for libraries, has been both an Affiliate at metaLAB and a Fellow and Affiliate at the Berkman Klein Center for Internet & Society at Harvard University, and was an academic librarian in roles ranging from reference and instruction to Head of IT at the University of TN at Chattanooga.

Jason has written extensively on technology and libraries, including multiple books and a series of full-periodical issues on technology topics, most recently AI & Machine Learning in Libraries and Library Spaces and Smart Buildings: Technology, Metrics, and Iterative Design from 2018. His newest book, co-authored with Jeffery Pomerantz, will be published by MIT Press in 2024.

He has spoken internationally on topics such as artificial intelligence & machine learning, the future of technology and libraries, decentralization and the Blockchain, privacy, copyright, and intellectual property. A full list of his publications and presentations can be found on his CV.
He is one of eight winners of the Knight Foundation News Challenge for Libraries for the Measure the Future project (http://measurethefuture.net), an open hardware project designed to provide actionable use metrics for library spaces. He is also the creator and director of The LibraryBox Project (http://librarybox.us), an open source portable digital file distribution system.

Jason can be stalked obsessively online, and spends his free time with his daughter Eliza, reading, obsessing over gadgets, and preparing for the inevitable zombie uprising.

13 replies on “97% of web traffic from tablets is from iPad”

This is not really surprising. No other company has been able to create a viable alternative to the iPad yet. Everything is either grossly expensive, or not very functional. We may see some shift with Kindle Fire, but I think it'll probably still be a year or more before we get any real competition in tablet land.

This is not really surprising. No other company has been able to create a viable alternative to the iPad yet. Everything is either grossly expensive, or not very functional. We may see some shift with Kindle Fire, but I think it'll probably still be a year or more before we get any real competition in tablet land.

Yes, you've been criticized–because you and others would go batshit if I, for example, said "there's really a Windows market, not a PC market," given that 95% of PCs run Windows. Oh, that's right, it only works in one direction…

Yes, you've been criticized–because you and others would go batshit if I, for example, said "there's really a Windows market, not a PC market," given that 95% of PCs run Windows. Oh, that's right, it only works in one direction…

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