One of my favorite sites on the Internet is Long Bet, where people publicly bet on long-term future issues. The third Long Bet has been decided, and it has to do with Video consumption. In 2002, Jim Griffin bet Gordon Bell that:
A profitable video-on-demand service aimed at consumers will offer 10,000 titles to 5 million subscribers by 2010.
If you can remember back to the period when this bet was made, there was no YouTube. Read the comments on the initial bet to see just where people’s minds were in regards to video at the time. The first few comments mention companies like Intel, Sony, Viacom, and Time Warner….and the reasons that Gordon Bell give for the bet not being possible include things that look silly in retrospect: Sufficient bandwidth (at least 1 Mbps), a codec that will deliver TV quality picture, and my personal favorite where Bell says “I don’t think five million people will want to watch movies on their PC screens while checking their email.”
Just goes to show how fast technology changes, and how fast culture and expectations are altered by the technology as it changes.
Anyone want to make a Long Bet regarding libraries? I’m interested. 🙂