How CES works

I don’t think I’ve ever written about how CES works. It’s primarily a “business” show…it isn’t open to the public, and to register to have to show that you are somehow affiliated with the consumer electronics industry. There are a range of registration “types” but the two that I know librarians have used to get in have been to register as Press (which I have done for my trips) or as a “Industry Affiliate” (of which I am unsure of the requirements). The other registration types are more business oriented, such as exhibitors or buyers, and are unlikely to be used by libraries or librarians.

The best way to think of the show itself is as if one were visiting an unknown but interesting city. There are neighborhoods organized roughly by product type on the exhibit floor (Carville, Audiolandia, and Mobiletown, for example). There are also a ton of peripheral events, somewhat like suburbs, that spring up and feed off the sheer mass of CES proper (events like Digital Experience and Showstoppers, both large Press events that are not officially affiliated with CES). I don’t believe it is truly possible to see everything at CES, even with a large team of people covering the show…and individual can, at best, see just the very tip of a very large iceberg hidden beneath the waves.

Since I’ve attended as Press, I’ve got that attendance experience to draw from. Most of the big Press events are invite only, so unless you’re on The List you aren’t getting in to either the press conference or the parties, but there are dozens and dozens of events that are both open and easier to get into. On the other hand, Press have a few benefits that are really useful, like having access to the Press room, free wifi, wired connections when needed, and help with all sorts of navigational issues.

My first couple of days here at CES 2013 have been all about Press events, trying to gather info in smaller meetings and events. The last 2 days will be all about the Big Halls, roaming the exhibits looking for trends and new exciting things that might be overlooked. I’ve already got a huge backlog of content, mainly video, to edit and push out…but need better bandwidth and more processing power to do so quickly. I will get that out as quickly as I can, everyone.


About this entry