Daily Archives: November 20, 2012

The power of in-house technologists

Really great write up of the internals of the tech team for the Obama campaign over at The Atlantic. Librarians and educators should read it as an argument for why it’s important to have technologists on your team directly, and not just rented out.

But the secondary impact of their success or failure would be to prove that campaigns could effectively hire and deploy top-level programming talent. If they failed, it would be evidence that this stuff might be best left to outside political technology consultants, by whom the arena had long been handled. If Reed’s team succeeded, engineers might become as enshrined in the mechanics of campaigns as social-media teams already are.