Sometimes, it’s just nice to laugh at industries that are desperately attempting to hang on to their relevancy in a changing world. Exhibit A for today is the Copyright Clearance Center, and their interesting attempt to educate users about copyright via their Copyright Basics video. Let’s examine the ways in which CCC fails at modern web usage.
First: here’s the opening screen of the video
I think that’s enough said, yes? Among the nearly-unreadable text is the prohibition to “distribute copies of the Program to persons outside your company, or post copies of the Program on any public website (including any video sharing or social networking site).” Â Yep, that’s the CCC…all about education. Wouldn’t want those non-paying people to easily get your content that explains why they should pay for your content.Â
Second: To get a copy of the video to use internally, on a non-public server that is limited to only your employees, you have to fill out a form on this page. Or, you know, just look at the page source:
Where the FLV file is handily linked for anyone who might want to use it.Â
If ever there was a direct example of how the modern web breaks copyright, the CCC just gave it to us. The answer, of course, isn’t to ignore the de facto standards for the distribution of video on the web, to limit the ability to share and distribute content, and to generally treat people who want to use your content like criminals. The way to make yourself valuable and heard is to share what you make as widely as you possibly can…something that the CCC can’t bring itself to do. Â It’s really hard to participate in the modern conversation when your very business model is tied to archaic and irrelevant legalese.