What are the differences, other than semantic, in the terms “access” “source” and “information”? I could call it the “Open Refrigerator” movement and it doesn’t matter in a legal sense. What matters is the limits set on the information, either by license or by laissez faire.

Heck, if you want to play devil’s advocate, “Open” might be a confining word. Stores are open, then close. You need a word that says, “This stuff is 24/7 accessible, forever. Go play.” Of course, if you called it “Free Information” everyone would think of the government pamphlets from Pueblo, Colorado.

If you are changing the name to establish a brand identity, remember that the word Viagra doesn’t mean “old men can now get a stiffy” — the branding came from creating a word that could be used in public & sound friendly and non-embarassing. Form=/Function in the advertising world. Call the Open X Movement “Infozuma” and you’ll do just as well in the public marketplace.

Who is your target audience for selling the concept of this “brand”? Scholars? Students? Housewives? Senators? Truckdrivers?

p.s. infozuma.com/net/org are all unregistered domains at the moment