http://www.youtube.com/watch?v=VaNzbCtxtcY Disney AppMATes: The New Mobile Application Toys for iPad

Disney AppMATes: The New Mobile Application Toys for iPad (by DisneyLiving)

Here’s a new concept in iPad interactivity from Disney…toys that provide unique identifiers to the screen (I’m assuming via some pattern of capacitive dots on the bottom of the toy) and thus allows for custom interactive experiences. Very clever, and the general idea is brilliant. Storytelling with an added dimension for the child to interact with. 

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