Here’s yet another example of how we are currently living in the cyberpunk future that William Gibson warned us about…networks are now inserting new advertisements into reruns/existing video products. This is a great argument for libraries owning content and acting as archives for preservation purposes. Future research on advertising/fashion/video production could be rendered impossible if there’s no saved version prior to digital manipulation. When streaming is the norm, there may BE no “canonical” version of a broadcast, since each stream could be individually tailored to the recipient. 

Living in the cyberpunk advertising age

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